Which YouTube creators does ZBiotics sponsor?

The channels it books most

• Truffles On The Rocks and The Educated Barfly, two more cocktail channels, have 4 each. Man Made Mead, a homebrewing channel, has 3.
• Of the ten channels it booked four times or more, four make or review drinks and two cook barbecue. None of the ten is a health channel.
• Dennis wrote this about another supplement brand's sponsors: "your niche may not always be the right place to look when finding influencers." ZBiotics went where people drink.

It books in runs

• 109 of the 149 videos are on channels it booked two or more times. 46 are on channels it booked five or more times.
• Ash Kickin' BBQ had 8 sponsored videos in under two months, from January 31 to March 21, 2025.
• Philip DeFranco is the current run: 10 videos since November 2025.
• Sponsored videos by year: 16 in 2023, 25 in 2024, 74 in 2025, and 34 in 2026 so far.

Every creator gets their own code

• 148 of the 149 carry a code or a ZBiotics link. In the reads we checked, the code is the creator's own name, so each sale goes back to one channel.

• A code per creator is how a brand can tell which channels to book again.

What a San Francisco startup can take from it

1. Write down when your buyer reaches for the product, then find the channels they watch at that moment.
2. Give every creator a code with their own name on it.
3. Book the ones who sell in a run, and drop the rest.
4. Look past your own category. More startups that sponsor YouTube are on our list of San Francisco startups.

Source: Our own count, sponsor_deals_per_deal and channel_videos, read 2026-11-05