Questions startups ask about PR and creators

A PR agency gets other people to talk about you, people you don't pay to say it, from reporters to podcast hosts to creators. Most firms in the city focus on reporters. We focus on the creators your buyers watch, and the launch moments both can cover.

By giving a reporter something new to write about, and a reason it matters now. A launch that creators are already filming, a PR box people talk about, or a reaction to the news gives them that. Fewer, bigger stories usually do more than a long list of small ones.

The good kind is. A creator talking about you because they like the product carries the same weight as a reporter writing about you. A one-time paid post is closer to an ad, and buyers can tell.

Yes, we're based in San Francisco and work with Bay Area startups and consumer brands. The creators your buyers watch aren't in one city, so we find them wherever they post.

Start weeks before launch day. We send product first, make sure the creators like it, and line up the posts for the launch. If we skip that, it can feel fake, and fans notice.

No. Nobody can promise what a reporter writes or what the algorithm does, and anyone who guarantees that is not telling the truth. What we can do is line up the creators, the moment and the tracking that give you the best shot.

Yes, and that's how it works best. Your PR firm keeps the reporters, we take the creators, and we plan the launch together so both sides tell the same story.

Yes. The FTC expects it, and we build it into every brief. Everything said is reviewed and properly disclosed, and you approve the brief and the first video before anything goes live.

Yes, exclusivity can be written right into the agreement, so your creators aren't promoting rivals. We set the category and the time window.

The launch audit is free. For the work after it, we give you a price on the call, once we know what you're launching and how many creators it needs.